Trends in UX/UI Web Design for 2020: Choosing the Right Vector

As the weekly countdown for 2020 has begun, we decided to gather the most promising web design trends for the upcoming year. 

  • Rotating Animations
  • Dynamic Responsive Landing Pages
  • NonTraditional Scrolling
  • Designs Containing Gradients
  • Interactive & Responsive Designs Tell a Story
  • ScrollTriggered Animations
  • Utilizing Color Creatively
  • More Depth to Designs
  • AttentionGrabbing Titles
  • Abstract Shapes
  • UXDriven Diagonal Lines
  • Detailed Footers Set Web Designs Apart
  • Asymmetrical layouts
  • Minimalism can do more
  • Voice User Interface
  • AI and chatbots
  • Take your business to new heights

In a saturated and highly competitive online world of today, there is almost no way to run a successful IT business without a well-designed website. Take a moment to reflect on pages of different sites you have seen over the past few months. You probably can recall a few that stuck out to you due to their user-friendly and appealing interface. The same happens to websites that have a poor user experience – they stick in your memory and can leave you with a derogatory product impression.

Fantastic user experience and inventive web design are not just “good things” to have in your arsenal. They became a necessity a long time ago, and their importance will continue to increase through 2020. Therefore, we felt it necessary to highlight the newest trends in UI/UX design that will have a significant influence in the nearest future.

Rotating Animations

The nicest web design inspiration for rotating animations we’ve seen so far is the new design of The Disruption Company’s website. Not only they use animation of the front page, but it alsochanges every time you refresh it. So users watch an entirely new creative branded video every time, which leaves them curious for more. Fun discoveries like these present consumers with a unique interaction every time they enter your website.

Dynamic Responsive Landing Pages

The use of dynamic, responsive landing pages is one of the most prominent and fascinating web development trends of the upcoming year. It is almost impossible to keep users engaged on a basic, static webpage. Using interactive elements and animation not only makes your website trendy but also keeps people involved in what they see, so they stay on your landing page longer. 

One great example of how interactive animated elements can turn a minimalistic web page into an art object is a landing page for the BA Graphic Design Degree Show at Camberwell College of Arts. Reading even the most boring information becomes a play for a user if you follow this trend. 

Non-Traditional Scrolling

We have spotted more websites experimenting with varying scrolling techniques to create a unique user experience. Naturally, typical scrolling experience is vertical. These days, horizontal scrolling is becoming a disruptive UX trend, catching the interest of consumers while staying practical and simple. 

The A – 0 DESIGN website is an excellent example of implementing such an elegant solution. Further improving the user experience, this website incorporates top quality imagery, beautiful animations, and interactive storytelling. We are eager to see more new sites using various forms of non-traditional scrolling during 2020.

Designs Containing Gradients

This trend can be traced back to Instagram rebranding in 2016. The updated gradient logo was certainly noticed by millions. It was a distinctive feature at the time, but their choice to use gradients had an impact on the entire web design field. Gradients have become increasingly popular with creatives when hunting for ideas for website development. 

Recognizing the growing trend, ColorSpace has launched a website that also serves as a platform to produce gradients and color palettes, making the creation of a unique design fast and easy. We predict seeing more and more gradients embedded in the next year’s new website designs.

Interactive & Responsive Designs Tell a Story

User interactivity incorporation has become increasingly prevalent recently, and this UX trend will further remain at the core of responsive design trends. Customers spend a lot more time on responsive features on websites that encourage users to interact with a design. Although, the extra cost of innovative interactivity functionality is the challenge for UX design trends like this. Our web design team predicts the growth of automated development systems for this year, which can cut costs for customers that want remarkable, interactive elements on their websites.

A remarkable example of website interactivity is a designer fashion marketplace List’s’ Denim Report. Explore the page for creative applications of unusual scrolling effects. Responsive websites like this not only demonstrate visual design expertise but also encourage visitors to stay longer on the page and enhance brand awareness.

Scroll-Triggered Animations

Scroll animations are a fascinating UX development trend that we have noted becoming more prominent. This sort of design displays a talent for visual design and front-end development, also boosting time spent on the page and user engagement. 

For instance, when you scroll through the website of Eatgenesis restaurant, you are fully engaged in an animated story, which unfolds right in front of your eyes.