We used the company’s existing website as a foundation and cleared up its design. The resulting multi-site shows different types of products based on visitor location, offers a helpful search option, and features the company’s blog with recipes that users can share across social media.
Powerful localization includes:
Multi-language support. A user from Germany will have the choice to switch between German and English languages, while a US-based user will have English and Spanish options. Implementation of other languages is planned for future expansion: for example, French for customers from France and Canada or Mandarin for a Chinese market.
State-specific tax inclusion. We designed the checkout in a way that it automatically adjusts to tax rules applicable to a particular region (different VAT amounts for European customers, sales tax for the US).